Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06969_Field_TCUM T534.txt

Text File | 1996-04-10 | 1KB | 16 lines

advent of TV. These two events did not coincide by accident.
TV introduced that “experience in depth” and the “do-it-
yourself” pattern of living that has shattered the image of the
individualist hard-sell salesman and the docile consumer, just
as it has blurred the formerly clear figures of the movie stars.
This is not to suggest that Arthur Miller was trying to explain
TV to America on the eve of its arrival, though he could as
appropriately have titled his play “The Birth of the PR Man.”
Those who saw Harold Lloyd’s World of Comedy  film will
remember their surprise at how much of the l920s they had
forgotten. Also, they were surprised to find evidence of how
naive and simple the Twenties really were. That age of the
vamps, the sheiks, and the cavemen was a raucous nursery
compared to our world, in which children read MAD  magazine
for chuckles. It was a world still innocently engaged in
expanding and exploding, in separating and teasing and